Article about the Qantas Luxury Twitter embarrassment

I wrote an article for Social Media Overflow (which is the blog site for social networking outsourcing company Twemps) about an embarrassing Twitter contest held by Qantas which quickly went out of control. This is not the first time Twitter Hashtags have gone out of control and caused embarrassment for large companies, and definitely won’t be the last time either. I hope no one gets fired when their social media campaigns go out of control. It’s gotta be tough doing social media for such big companies with lots of unhappy customers.